H1 HOMEPAGE TITLE

H2 PAGE & SECTION TITLES

H3 BLOG TITLES, NEWSLETTER FORM HEADING, NAMES IN PEOPLE SECTION

H4 Bold version of paragraph 2

Used for titles on people page, subtitles in blog posts, blog pagination

P1 Lead in paragraph copy on the homepage

P2 Primary body copy used across the site.

Campbell’s first created condensed soup in a tin can in 1897. Just one year later, in 1898 the iconic red and white label was designed – and little has changed of the design in the last 125 years.

P3 Used for captions on images in blog posts.